It’s not easy to be a new parent. (Or, for that matter, to be a new baby!) Along with boundless joy come unpredictable days and sleepless (yawwwwwwn) nights. So our mission is to make things that keep babies—and, therefore families—happy and content.

To do that, we know we have to earn your trust. So we work closely with safety experts. We use the highest quality materials. We test our products thoroughly. For your kids—just like ours—it has to be the best.

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